THE WORLD OF 3D PROJECTION MAPPING
From the Sydney Opera to the St. Peter’s Basilica at the Vatican, 3D projection mapping events keep popping up everywhere and take remarkable light shows to new heights all over the world...
WHAT IS 3D MAPPING?
According to Wikipedia "Projection mapping, similar to video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages."
Basically, it is the art of projecting images, video and motion graphics on buildings, landscape or objects, to make it look as if they are moving, morphing, and changing structure. It brings life to inanimate objects.
The experience is similar to virtual reality but without the person having to wear a headset. A merging of real and virtual, if you will.
WHY YOU SHOULD USE PROJECTION MAPPING
Driving Foot-Traffic.
Even though a solid online presence is fundamental these days, it is important not to overlook the power of foot-traffic.
High-End or Launch Event.
That you are promoting the launch of a product or service or that you organize a festival, ceremony, party, concert, or convention, you want to give your guests the "wow" factor they will remember for years to come.
Immersive Experience.
The experience is similar to virtual reality but without the person having to wear a headset. A merging of real and virtual, if you will.
THE BENEFITS OF PROJECTION MAPPING
THE "WOW" FACTOR
An awe-aspiring effect to create a long-lasting impact on your guests.
CREATIVITY
The creative can range from a static image, to a fully interactive experience injecting real time motion using green screen technology.
POWER OF STORYTELLING
Consumers identifies with a story and make stronger connections and have the emotional responses you strive to create.
CINEMA-STYLE NARRATIVES
Telling a story through the animated visuals and music incorporating cinema-style narratives.
ELEMENT OF SURPRISE
Transforms an ordinary venue into a completely different environment and makes the experience more memorable.
UNLIMITED VIRAL REACH
From the tallest building to the newest sports car, the possibilities are "almost" limitless.
EXPERIMENTAL MARKETING
Advertising strategy to help consumers experience a brand away from the traditional strategies.
TIMELINES
Possibility to deploy a breathtaking show under tight timelines, last minute campaigns are quite doable.
EDGY AND CAPTIVATING
Finest technology to attract younger crowd and easily tied in with social media for them to share to their circles of friends.
See what clients say.
Hundreds of clients were blown away by 3D Mapping Shows.
"As SPECTACULAR as the first time visiting DISNEY."
-Steven Catania, Catania Hospitality Group
"I've never felt so much like I'm in HARRY POTTER in Portland, Maine!"
-Danielle Layton, Portland's Downtown District
"It is only after a Paintscaping experience that one realizes how often words like awesome and wow are overused. Paintscaping redefines those adjectives and SETS THE GUEST EXPERIENCE BAR SO HIGH that no competitor can hope to copy it."
- J. Bruce Lange, Managing Director The Westin Kierland Resort & Spa, Scottsdale, AZ
ABOUT ME
Isabel Dréan
I’m an expert brand strategist, consultant and filmmaker, a total nerd when it comes to creative technology, and my obsession is helping clients find a way to utilize video projection mapping to reach their audience in new creative ways.
© 2019 Isabel Dréan